feat(analytics): retire Rybbit and add SEO/GEO discovery tracking
Document Umami as the sole analytics platform, remove Rybbit proxy and tracker code, and classify public page traffic with discovery_channel for adm SEO/GEO dashboards. Co-authored-by: Cursor <cursoragent@cursor.com>
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# Local Memind analytics (Umami + Rybbit)
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# Local Memind analytics (Umami)
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## Umami (optional)
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> **Rybbit 已退役**，见 [analytics-platform.md](analytics-platform.md)。下文仅描述 Umami。
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Memind can still proxy `/analytics/*` to a local Umami service at
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`http://127.0.0.1:3100`.
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Memind 通过同源 `/analytics/*` 代理本地或远程 Umami 服务（默认 `http://127.0.0.1:3100`）。
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```dotenv
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MEMIND_ANALYTICS_ENABLED=true
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MEMIND_ANALYTICS_URL=http://127.0.0.1:3100
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MEMIND_ANALYTICS_WEBSITE_ID=<website-id>
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MEMIND_ANALYTICS_ID_SECRET=<random-local-secret>
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MEMIND_ANALYTICS_IDENTITY_MODE=raw
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MEMIND_ANALYTICS_IDENTITY_MODE=pseudonymous
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MEMIND_ANALYTICS_DOMAINS=127.0.0.1,localhost
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```
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`MEMIND_ANALYTICS_IDENTITY_MODE=raw` sends the stable Memind user ID to an
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explicitly approved first-party analytics service. Omit it elsewhere to keep the
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pseudonymous default.
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`MEMIND_ANALYTICS_IDENTITY_MODE=raw` 仅在明确批准的第一方分析环境中使用；其他环境保持 pseudonymous 默认。
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Create a second Umami Website for the Memind product shell. Keeping it separate
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prevents chat, MindSpace, and feedback navigation from inflating generated-page
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views. Do not create a Website per page or per user.
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## Product shell（独立 Website）
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为 Memind 产品壳（H5 SPA）创建第二个 Umami Website，避免聊天与导航事件污染生成页 PV：
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```dotenv
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MEMIND_PRODUCT_ANALYTICS_ENABLED=true
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MEMIND_PRODUCT_ANALYTICS_WEBSITE_ID=<product-website-id>
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```
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The product shell loads its tracker from the same-origin
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`/analytics/script.js` endpoint. It records one standard page view per SPA route
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transition, `product_click` for links/buttons, and 10/30-second route engagement
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events. Query strings are restricted to a small allowlist and click labels never
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copy arbitrary chat or generated-page text. Authenticated product events use the
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same configured identity as generated pages while remaining in the separate
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product Website.
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产品壳 tracker 同样走 `/analytics/script.js`，记录 SPA 路由 PV、`product_click` 与 10/30 秒参与事件。
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## Rybbit (recommended for behavior analytics)
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## SEO / GEO 发现流量
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Rybbit runs on 105 as `https://rybbit.tkmind.cn`. Local Memind does not talk to
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103 for analytics. It proxies same-origin `/rybbit/*` to Rybbit `/api/*` so the
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browser script stays first-party:
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公开页 Umami 事件附带 `discovery_channel`（`seo` / `geo` / `direct` / `referral`）与 `discovery_source`。memind_adm **Analytics → SEO / GEO 流量** 看板按页展示 SEO 与 GEO 来源的浏览明细（口径与 Umami「生成页明细」一致）。
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```text
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Generated Page
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-> /rybbit/script.js -> https://rybbit.tkmind.cn/api/script.js
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-> /rybbit/track -> https://rybbit.tkmind.cn/api/track
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```
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## 管理后台
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1. In Rybbit, create one Site for the local host you use (`127.0.0.1` or
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`localhost`). Do not create a Site per page or per user.
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2. Put the numeric Site ID and a local pseudonymization secret in Memind `.env`:
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- **memind_adm → Analytics 配置**：Umami Website ID、密钥、SSO 入口
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- **memind_adm → SEO / GEO 流量**：按页监控搜索引擎 / 生成式引擎来源访问
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```dotenv
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MEMIND_RYBBIT_ENABLED=true
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MEMIND_RYBBIT_URL=https://rybbit.tkmind.cn
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MEMIND_RYBBIT_SITE_ID=2
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MEMIND_RYBBIT_ID_SECRET=<random-local-secret>
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```
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If `MEMIND_RYBBIT_ID_SECRET` is omitted, Portal bootstrap reuses the
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MindSpace analytics secret stored in `mindspace_config` (the same value
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configured below in memind_adm → Analytics 配置).
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3. Restart the local Memind server. Full generated HTML pages receive a
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same-origin `/rybbit/script.js` tracker. Publication routes under
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`/u/:owner/pages/:slug` and `/MindSpace/:user/public/...` both receive
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the tracker. The tracker identifies the visitor
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with a stable pseudonymous owner ID, then records engagement events such as
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`page_click`, scroll depth, and dwell time. Initial pageviews come from
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Rybbit's site setting `trackInitialPageView`.
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4. Open Rybbit from local `memind_adm` → Analytics 配置 →「打开 Rybbit 分析后台」
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(SSO). That path requires matching `MEMIND_RYBBIT_SSO_SECRET` /
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`RYBBIT_SSO_EMAIL` with the 105 Rybbit deployment.
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Both integrations are fail-open: missing configuration or a down analytics
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service leaves page generation and page delivery unchanged. Do not expose the
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Rybbit or Umami dashboards directly to end users.
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Analytics 服务 fail-open：未配置或 Umami 不可用时，页面生成与交付不受影响。勿向终端用户暴露 Umami 控制台。
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